For some reason this factor is commonly overlooked by most. By doing this right, you can not only improve your On Page SEO and your search ranking but also improves the usability of your site.

You may be familiar with the fact that when sites link to other sites, search engines pass value for the terms/phrases used in the link anchor text (Anchor text is the highlighted text in the link.) When working on improving rankings for a site, people usually try to target links from other sites (external links) that have the desired anchor text related to terms they want to rank for. However, contextual internal links can also be effective in helping to improve a site's rankings for targeted key phrases.

Use your keyword phrases and create internal links in your site that will point to the page you are looking to rank high for.

Improving the internal linking structure of a website will almost always improve rankings for certain pages. Adding contextual internal links is a perfect strategy for giving an extra boost to specific pages for specific keywords.

A good plugin for the purpose of internal linking is called SEO Smart Links. SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog. It also allows you to set up your own keywords and set of matching URLs.

SEO Smart links also allows you to set nofollow attribute and open links in new window and this is what we will talk about next.

A good plugin for the purpose of internal linking is called SEO Smart Links. SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog. It also allows you to set up your own keywords and set of matching URLs.

SEO Smart links also allows you to set nofollow attribute and open links in new window and this is what we will talk about next.